Social Media Marketing

You might remember how, in 2014, the ALS Ice Bucket Challenge swept across the United States like a tidal wave? Everyone from our literary editor to former presidents took part, making videos with their phones and sending moolah in support of ALS research. It looks like 21.7 million dollars was raised thanks to the videos going viral—you tell two friends and they tell two friends and so on and so on. . . This might be a pretty extreme case of social media at work, and mainly within just one channel (Facebook, primarily).

A more day-to-day example might be you walking into a new health club or a dentist’s office and having an experience so fantastic that you announce as much on social media. We all seem to have our own favorites:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • blogs
  • Personal websites
  • Google+
  • Yelp
  • Foursquare
  • YouTube
  • Tumblr

…and those yet to reach prominence.

And let’s say a friend or colleague of yours appreciates your post or message and decides to check it out herself. She then blogs about it and her readers go see that new band or visit that new (to them) dental practice. Sounds a lot like the good old reliable word of mouth, right? Well, it is, but it can be much more powerful electronically, along social media platforms.

It happens organically all the time—someone “LIKES” a Facebook page for a restaurant, for example, and that person invites his friends to LIKE it as well – and many do. They’ve now in the very least been exposed to the business once, and enough exposures end up with the person trusting the business and much more inclined to call, visit, or make a purchase.