It may sound cliché, but developing marketing strategies through data analysis has its upsides and other particulars. There are countless organizations, within our field of work and elsewhere, whose priority in business is the one-track path toward profitability. Naturally, this is implied by default when it comes to any for-profit entity, but there’s so much more to a successful business than the bottom line. When Dental Web Now started, we wanted to take a different approach than the rest of the field; rather than being merely transactional in nature, we cultivated a uniquely personal business relationship with our clients akin to a partnership from the very start.
As you can see in the charts above, the way a dental practice markets itself is hardly a Forbes rise to riches, but a gradual ascent. Our initial clients were our friends and associates, people whose well-being was our concern, both on a personal level, as well as a business level. We watched their businesses grow along with their families, and it was more than just number crunching and data analysis. A dentist is a productive member of a community, helping to preserve interpersonal bonds through maintaining good health, and they have dreams and aspirations like anyone else. We are good at the technical side of big data, but we didn’t want to lose sight of the fact that dentists are people too. Success is not simply limited to the financial sphere, and overall well-being is just as important, if not more.
One important aspect that is characteristic of startups is that they’re intensely people-focused. We utilized data gained from powerful tools like Google Adwords and Cyfe® on behalf of our clients to help them stay abreast on developments, and hit their targets accurately and efficiently. We’re not a sales-structured organization, which freed us from the incentive to up-sell for a quick profit. Rather, we wanted our clients to succeed because they are people who we care about – personally. In dentistry, there is an ongoing and essential relationship between provider and patient which must be maintained through social interaction. Many of our clients have commented to us that they have touch points with us as a business partner far more frequently than most, if not all, of their other vendors.
Introspectively, our organization is people-centric, from working within our tech teams, to our interaction with clients. We emphasize that important aspect of human touch, and all of the data gleaned in the process are tools to empower us toward this ultimate and lofty goal. One of the most exciting aspects of the work at Dental Web Now is keeping an open interface between our dentistry clients and their customers. We’re not summed up merely by metrics and profit margins, but by the well-being of our employees, our clients, and (indirectly), the dental patients who receive a better quality of service through our influence in the market and what we do.
When all is said and done, Dental Web Now maintains its humanistic approach while effectively serving the needs of our clients to further their marketing strategies and boost their return-on-investment (ROI) so that at the end of the day, everyone goes home with a brighter smile!