An optional, but highly effective component of our web presence campaigns is Paid Search Marketing, also known as Pay-Per-Click (PPC) or Cost-Per-Click (CPC) marketing. Paid search marketing involves purchasing advertisements or prominent positioning (usually at the top or at the right side of the page) on search engines and social media sites. Although paid search marketing requires additional investment, it also provides additional benefits such as:
- Fast set-up and immediate online visibility. The research, set up, and implementation cycle of paid search marketing campaigns can take just a few days, as opposed to other natural, or unpaid, search engine optimization methods which require weeks or months to gain desired rankings. Paid search marketing campaign results are immediate: the day your ad is placed –you instantly gain a prominent web presence!
- Qualified traffic. Paid search marketing allows you to be very specific in reaching a particular segment of the market. By identifying specific keywords and giving you control in targeting your market geographically, demographically, and by time and day of the week, paid search marketing campaigns enable you to select your viewing audience much more precisely. Thus, pre-qualifying your prospects to a far greater degree before they ever land on your website.
- Measurability. Excellent analytics tools, such as metrics, are easily obtainable from paid search marketing campaigns. Campaigns provide complete transparency, and the kind of measurability – detailed, accurate and almost real-time – that allows us to make highly informed decisions on how/where to optimize marketing dollars, and respond very quickly to highly effective strategies, or those which require adjustments.
- Budget flexibility and scalability and low initial cost. Paid search marketing will not require you to regularly pay a fixed amount, but rather, you only have to pay for viewers who clicked on your advertisement. The campaign will also provide you with complete control over how much money is spent. A daily budget can be allocated, then adjusted based on outcome of the campaign, and to take advantage of changing business conditions as they occur.