Search Engine Optimization (SEO) is basically the process of optimizing internal and external aspects of your website with the goal of improving your website’s ranking in the result pages of search engines such as Google, Yahoo, and Bing, and consequentially increasing traffic to your website.
We utilize both on-site and off-site SEO techniques to gain for your website the maximum benefit this type of internet marketing can provide. For on-site optimization, we implement code and design level changes on your website to enable search engines to effectively read and index it, which basically translates to an improved ranking in the results page.
A few of the many elements internal to your website which we will optimize are:
Keywords are the single most important component that determines the success of an SEO campaign mainly because, it is keywords that potential patients use to find your website and services on the internet. We, at Dental Web Now, have the expertise to determine the right set of keywords for your practice. Utilizing these keywords in your website relevantly, and in the right prominence and density, we provide you with an improved patient conversion rate.
The title tag is extremely important as it should provide brief but accurate information on the contents of the web page. As this is displayed by search engines in the result pages, it should be carefully selected to ensure that it is relevant and that it would catch the reader’s attention. It must also contain the keywords for which better rankings are aspired.
The meta description is intended to provide a very concise summary of the contents of the web page. This, too, is displayed in the result pages of search engines. As it is only very brief, it will need to be informative and straight-forward to persuade the readers to explore further.
HTML codes are basically embedded codes which control the layout and design of your website. Not only does this affect the maneuverability of the website, it also has an impact on keyword frequency and how much of the website can be read and indexed by search engines. For HTML codes, they are best limited only to those necessary and those which enhances the readers’ experience browsing the website.
Off-site optimization, on the other hand, is the work we undertake outside of your website to improve your search engine rankings and overall web presence. Our off-site optimization techniques are focused on digitally marketing your website over the internet and which are mainly accomplished by building links in quality websites which lead back to yours, also known as backlinks.
Off-site optimization is a highly critical aspect of SEO as search engine algorithms are developed on the premise that web pages with many links directed to them are considered “more important” than web pages without these links. Thus, your website’s rankings in search engine result pages are heavily influenced by the number of backlinks, the types of websites that link to you, and how they are linked to you.
At Dental Web Now, we constantly fine-tune our link-building methods to ensure effectiveness at all times. Our years of experience in the dental field has given us expertise in selecting the websites to link back from and on how to best integrate the links in those websites. We advocate an ethical approach to link building and among the techniques we utilize are:
- Directory Submission
- Business Listing
- Blog Commenting
- Forum Posting
- Social Bookmarking
- Article Writing & Submission
- Press Release